I joined Healthyr at the beginning of 2023, when the company was an emerging at-home testing startup based in Louisville, KY. As the sole graphic designer over two years, I partnered with the Director of Content Marketing and CMO to build the brand from the ground up. I developed and refined Healthyr’s visual identity across all platforms by conducting in-depth customer research and aligning our design with business objectives. My responsibilities spanned all print and marketing collateral, social media content, website design, app development, and presentation design. Notably, our collaborative efforts on a Breast Cancer marketing campaign earned two awards, showcasing our commitment to impactful and data-driven creative strategies. Additionally, I managed project timelines and implemented streamlined digital asset management systems to ensure a consistent, error-free brand experience.